I’m an advertising art director living and working in Dallas Texas. I bring the same approach to every project: find the truth and tell it in the most interesting way possible. I like sticky visuals and sharp copy. But, the thing I love most is working with great people.

The Ram 1500 TRX is the most powerful production pickup built. Ever. The goal of this campaign was to create a new level of hype for Ram’s latest truck by teasing out and revealing this showstopping vehicle via national and multi-channel efforts, thus establishing Ram’s fast-lane-in-any-terrain credibility.

The reveal event and companion video not only generated millions of YouTube views, but caused the Launch Edition truck to sell out in less than 3 hours due to high demand. Both the truck and campaign have shown that, like the spot's tagline reads, the power has shifted.

*Bronze Clio Award*

 It’s easy to assume the rise of Asian Hate ended with the pandemic. But the hidden truth is that while Asian attacks have continued to skyrocket, only a fraction are ever reported. For AAPI Month, we wanted to highlight these unseen facts and empower the community into speaking up, taking a stand, and finally being seen. 

Chipotle wanted to introduce themselves as an official sponsor of the NHL. So we brought them a mixed-reality idea to do just that. The in-game stunt featured the NHL's first ever usage of mixed-reality technology for broadcast viewers, where we see a Chipotle-branded Zamboni bring out a giant burrito bowl and fork onto the middle of the rink, and a giant hockey glove bursts through the ice, grabbing the bowl, and submerge itself back under the ice.

The “Be Open” campaign highlights how Opendoor has rebuilt the entire consumer real estate experience, making a typically stressful experience easy, fast, and stress-free. It also highlights how Opendoor allows consumers to focus on major life events without all of the hassles that comes with selling a house. 

The campaign was named an Editor’s Pick by Creativity and also got some great coverage in Advertising Week’s editorial platform.

P.F. Chang’s has recently expanded its menu in an effort to become an authentic pan-Asian restaurant, satisfying the appetite of the culturally curious global population who want to explore all of Asia’s cuisines. The “This is Asia” campaign reflects P.F. Chang’s tour of some of the great culinary cities throughout Asia, identifying the most interesting dishes, drinks and cultural experiences and how they were able to bring them back for the rest of the world to enjoy. 

We interviewed chefs and restaurant owners, filmed them cooking and captured the stories that make these dishes a cultural phenomenon. All of the content was edited into long-form videos, social media Haikus and TV commercials, as well as a sleek, educational landing page designed to inspire people to learn, explore and dive deeper into Asian culture and cuisine.

Whether through exclusive gaming enhancements, new title releases, or good, old-fashioned Black Friday deals, GameStop continues to connect with its audience and give gamers a more intense, more satisfying gaming experience. This particular TV campaign shows just a few of the many ways GameStop delivers power to the players, and not to mention, a few laughs.

The Dart, Challenger and Charger are in a class entirely of their own. They’re tough, bold and aggressive. And, since Dodge doesn’t build ordinary cars for ordinary people, why would we have an ordinary salesman? Meet Dodge’s newest and most unorthodox salesman: Danny Trejo. 

In this campaign, Trejo shows our drivers the endless possibilities that can take place when you’re behind the wheel of a Dodge. But, even if he proves that a Dodge is right for you, it’s up to you to prove that you’re right for the Dodge.

Mullen takes Movember very seriously. Through an internal campaign at the agency, the Mullen Celebrates Movember initiative put somewhat of a twist on a traditionally serious conversation—men’s health. Through a series of fun moustache designs, the campaign became a catalyst for real conversations and gave men the opportunity and confidence to learn and talk about their health more openly. 

*Featured in Communication Arts Annual*

Fansville is a small town where only two things matter: college football and Dr Pepper. We created this interactive digital mini-campaign so real-life Dr Pepper fans could further immerse themselves in the world of Dr Pepper as citizens of Fansville.

We welcomed Dr Pepper Fans to participate in the opportunity of a lifetime—staring in a Dr Pepper commercial. DP fans were invited to “casting”, which was a virtual video submission of themselves reciting their alibi to a deputy who has accused them of vandalizing a college mascot.

Once they submitted their alibi, they immediately received the Dr Pepper commercial with their alibi implemented, giving each fan the opportunity to share their newfound stardom with friends and followers on social media and encouraging others to do the same. 

Content art direction for Abercrombie & Fitch's 2018 Spring campaign.

The roots of farming and ranching families run deep. So does the relationship between Ram Trucks and the people who make their living off the land. 

This Ram campaign celebrates our shared history, and shared values, through long-form videos highlighting a variety of courageous farmers who innovate, create, discover and evolve to ensure their farms thrive and the next generation can build on what they’ve created.